Senior Frontend Engineer

Building frontend systems that scale with product velocity.

Senior frontend engineer and DevRel at Rocket (rocket.new) with 5+ years building scalable React and Next.js platforms. I focus on performance, design systems, developer tooling, and growth-ready frontend systems. I also write for Rocket and DhiWise.

Building high-performance UI systems, frontend tooling, and developer experiences.
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Impact snapshot

1M+

Monthly users supported on a $70 infra budget via Vercel edge.

51.19%

Build time reduction using CRACO + esbuild (17m -> 8m).

90+

Core Web Vitals and PageSpeed after performance hardening.

80%

Organic traffic growth after Webflow -> Next.js + ISR.

Focus Areas

Senior-level frontend craft.

From AST tooling to UX-focused design systems, I build the foundations that keep teams shipping.

Frontend Tooling & Compilers

AST-driven transforms, build pipelines, and front-of-house tooling.

Design Systems & UI Architecture

Scalable component libraries, documentation, and UI governance.

Performance & Core Web Vitals

Profiling, optimization, and runtime stability at scale.

Technical SEO & Growth

Schema-first SEO, indexing strategy, and content distribution.

Analytics & Experimentation

Behavioral analytics, product insights, and reliability tooling.

Extensions & Integrations

Figma, IDE, and browser integrations that improve delivery.

Collaboration modes

Pick the partnership that fits.

From platform engineering to product delivery, I tailor the workflow to the team's needs.

Paths

What you get

Platform Frontend

Building the tooling, build systems, and guardrails that help teams ship reliably.

  • Performance budgets and build pipeline optimization.
  • AST-driven transformations and code generation.
  • Design system governance and shared UI infrastructure.

Selected Projects

Product-level build work.

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Scroll or drag to explore the builds.
3 featured
Live Link Embedded Preview

Live Link Embedded Preview

A complete frontend solution for link embedded preview.

Tooling
Performance
VSCode-ReactTestGen

VSCode-ReactTestGen

React component test case generator for Visual Studio Code.

Extensions
DX
Water Reminder (Chrome Extension)

Water Reminder (Chrome Extension)

An extension that nudges users to stay hydrated after every hour on screen.

Extensions
Wellness

Writing

Shipping what I learn.

Writing helps me document insights on performance, tooling, and frontend systems.

Writing in progress

New insights are coming soon.

I'm crafting the next set of deep dives. Meanwhile, explore the latest projects.

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Let's build the next version of your frontend.

I'm open to collaborations, product consulting, and developer experience work.